Gratitude

Get rewarded at the places you already love.

Just give your number at the counter. Gratitude keeps every stamp, point and treat from every brand in one Pass.

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Before · after

Three cards, an app you can't log into, a coupon that expired.

One Pass. Every brand. Nothing to carry.

Morning, Mike

Waiting for you

LKR 2,350

  • Brew Lab1 stamp to go
  • Loaf & CoFree loaf
  • Petal Salon240 pts

Try it · one visit, both sides

Same moment. Both sides win.

This is the whole of Gratitude. You're at Brew Lab, a café. Play both parts: the customer and the shop.

  1. 01
  2. 02
  3. 03

The customer

Brew Lab

Just say your number.

077 ••• 4567

2 more visits for a free coffee

Points

140

The shop

Brew Lab · Counter

Gratitude Studio

Waiting for a customer

Tap Give my number on the phone to start the visit.

An example. Each brand chooses its own campaigns, and the numbers are theirs.

01

Give your number

At any Gratitude shop. No card, no app to open, nothing to sign up for at the counter.

02

Earn every visit

Stamps, points and treats land in your Pass automatically, brand by brand.

03

Use what's yours

See everything you're owed in one place, closest rewards first. Nothing gets forgotten.

Why one Pass matters

20 memberships.
Only 11 in use.

The average person holds about 20 loyalty memberships and actively uses about 11. The rest sit in drawers, old apps and forgotten inboxes. Gratitude remembers them for you.

Source: Bond Brand Loyalty / Statista, 2025

In useForgotten

1 in 3 rewards
never get used.

A household in loyalty programs earns about $622 in rewards a year and lets $205 of it go unredeemed: free coffees never claimed, points left to expire. Your Pass puts what you're owed in front of you, before it's gone.

Source: COLLOQUY, U.S. Consumer Loyalty Points Value

One household · one year

$622 earned

$417 used$205 never claimed

Two sides, one Gratitude

Which one are you?

For people who shop

I shop.

Everything you're owed, and the best place to use it today.

Loaf & Co · pastry card

6 to go

Tap the next circle. That's a visit.

  • One total across every brand
  • Closest rewards shown first
  • Birthday treats in one place
  • See what you saved, not what you spent

For people who run a shop

I run a business.

Turn first visits into regulars. No cards to print, no app your customers must download first.

What do you want more of?

  • Stamp card: collect 8 stamps, get a free coffee
  • Welcome back: 15% off if they return within 14 days
  • Visit reward: every 5th visit earns a treat
  • Ready-made campaigns, your numbers
  • Staff enter a number and the bill
  • Every visit previewed before confirm
  • Track how each campaign performs

Questions

Fair questions.

The things people ask before they hand over a phone number.

Do I need to download an app?

Not to start. Give your number at a Gratitude shop and you're already earning. Open the Pass on your phone whenever you want to see what you hold. Everything you earned is already there.

Is it free?

Yes, Gratitude is free for the people who shop.

Who sees my number?

Each brand sees only your visits with them, nobody else's. We use SMS only to send your sign-in codes, never for promotions.

What do my staff need to do?

Type the customer's number and the bill amount, check the preview, then confirm. Gratitude works out every stamp, point and discount.

What kind of businesses is it for?

Places people come back to: cafés, bakeries, restaurants, salons, gyms, grocers and shops of every kind.

Do rewards expire?

Some do, and the Pass always tells you when, well before it happens, so nothing slips away unnoticed.

Opening soon · join the first wave

Partner with Gratitude

Tell us about your business. We'll help you launch your first campaign.

Say thanks, often.

Gratitude by x2o Life © 2026. All rights reserved.